About

Technology, strategy, and execution for B2B companies

NLACE is a martech company. We design intelligent commercial systems for B2B companies that want to scale with automation and control.

We combine strategy, proprietary software development, and artificial intelligence to solve communication, sales, and knowledge management challenges.

About

Real people, concrete execution, and systems built close to each client.

Team

Cristian Labarca

Co-founder and General Director

More than 15 years leading digital teams across agencies, media, and technology companies. Specialized in marketing, applied AI, and digital product development. AI professor for journalists at PUCV.

Marcelo Águila

Chief Technology Officer (CTO)

Full-stack developer with more than 16 years of experience. Leads the development of AI systems, intelligent agents, and the nlace AI Studio platform. Graduate diploma in AI and agile methodologies.

Notes and collaborative work from the NLACE team

Javiera Loyola

Digital Designer / Motion Grapher

Multimedia designer specialized in motion graphics, branding, and AI-driven digital content. Creates audiovisual pieces, digital avatars with HeyGen, websites with Lovable, and newsletters in HubSpot.

Victor Figueroa

Chief Financial Officer (CFO)

Business engineer with more than 11 years in continuous improvement and process management in mining (Komatsu, BHP). Specialist in operational efficiency, Lean methodologies, and project leadership.

Rodrigo Frías

Strategic Partner

Former deputy director of Start-Up Chile (CORFO). PhD (c) in entrepreneurship policy from Durham University (UK). Specialist in commercial strategy, innovation ecosystems, and business scaling.

Claudio Codines

Multi-Purpose Agent

Read the entire internet's documentation. Works 24/7 without coffee, has no opinions, and never arrives late to meetings because he technically doesn't exist. Specialized in writing code, drafting content, analyzing data, and answering questions no one else dares to tackle. Only weakness: forgets everything when the conversation ends.

Technology partners

Every day we work with the most advanced tools on the market to build solutions that deliver extraordinary results.

Main partners

Tools

Claude.aiOpenAIGoogleMidjourneyFigmaWebflowMakeApolloCanvaRunwayRead.aiTrelloMailchimpShopifyFreepikFirebaseVercelGithubResendKlaviyoKapsoCapCutSupabaseElevenLabs

Ethical commitment

Our commitment to responsible technology

We follow the UNESCO Recommendation on the Ethics of Artificial Intelligence.

Transparency and explainability

Our AI technologies are understandable and transparent.

Privacy and security

We protect personal data and ensure security across all processes.

Equity and non-discrimination

We develop solutions that promote equity.

Responsibility

We assume responsibility for the impact of our technologies.

Publications

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