Previous digital presence
0
Starting point: website and CRM pending
Case
QR Agro
From zero digital presence to a product platform with lead generation connected to HubSpot for the exclusive CODA bio-inputs representative in Chile.
Measured impact
Published products
Full catalog
Downloadable technical sheets for each product
Lead capture
Automated
Downloads connected to HubSpot CRM
Site focus
Product
Built for technical purchase decisions
QR Agro went from having no digital presence to running a product-centered website with downloadable technical sheets and lead capture automatically registered in HubSpot.
Challenge
The problem they had
QR Agro is the exclusive representative in Chile for CODA sustainable bio-inputs, from the Spanish company SAS, and for Kryoss anti-freeze protectors. With 7 years of experience in regenerative agriculture, founder Mathias Quiroz had a strong commercial network but no digital presence.
Farmers looking for technical product information found nothing online. Product sheets were sent manually by email or WhatsApp, which slowed commercial response times.
Commercial traceability was critical: identify interest by product and trigger follow-up based on download intent.
System
What we installed
NLACE built QR Agro’s entire digital platform from scratch with a product-first focus. The site was structured as a full technical catalog, with pages for each product, benefits, application details, and downloadable technical sheets.
The content was designed to guide the farmer’s purchase decision, not just describe the portfolio. Each product provides the information needed to evaluate use in the field and move toward commercial contact.
NLACE also connected technical-sheet downloads to HubSpot CRM. Each lead is registered with the product they are interested in, enabling personalized sales follow-up and a clear view of which products generate the most demand.
Active scope
What is now running
Corporate website built from scratch
Full product catalog with a technical focus
Downloadable technical sheets for each product
Lead capture connected to HubSpot CRM
Behavior tracking to measure product-level interest
Foundation for automated commercial follow-up