New users
692
In the site’s first 90 days
Case
Intermec Chile
Website with headless architecture, product catalog integrated through the Ingram Micro API, and international reach for a logistics technology leader.
Measured impact
Global reach
7 countries
USA, Chile, Netherlands, France, UK, Spain, China
Average duration
4:10
High engagement for industrial B2B
Catalog
Automated
Products synced through the Ingram Micro API
Within 90 days, the site started attracting international traffic with a synchronized catalog and unusually strong time on site for industrial B2B.
Challenge
The problem they had
Intermec Chile has 34 years of experience in technology solutions for logistics, warehouses, point of sale, and inventory. It is a Honeywell Platinum Elite Partner and works with brands such as Zebra, Galgus, Generalscan, and Elo.
Its previous website did not reflect the scale of the company. The product catalog was static and became outdated quickly.
They needed a site with automatic product ingestion from suppliers, international reach, and a visible technical service layer for their 500+ clients.
System
What we installed
NLACE designed and developed Intermec Chile’s new site with a focus on technical architecture and scale: a headless frontend separated from the CMS, integrated via API with the Ingram Micro catalog, and with forms connected to Odoo CRM.
The system connects with Ingram Micro’s Xvantage and Honeywell’s partner portal. It also includes scraping to automatically download product images from suppliers.
The catalog structure was optimized for SEO and GEO, with a focus on international positioning. The result: users from seven countries, traffic from Google, LinkedIn, and Bing, and ongoing operational and evolutionary support from NLACE.
Active scope
What is now running
Headless architecture with frontend separated from the CMS
API integration with the Ingram Micro catalog
Forms integrated with Odoo CRM
Connection to Xvantage and integration with the Honeywell portal
Automatic scraping of product photos from suppliers
Catalog optimized for international SEO and GEO
Ongoing operational and evolutionary support