Processed messages
+10 mil/mes
All handled by the AI agent
Case
Aguas Q3
CRM implementation, AI WhatsApp agents, and automations integrated with HubSpot and Defontana for Patagonia’s largest purified-water distributor.
Measured impact
Served customers
+500
Residential, HORECA, and distributors
Integrated systems
3
WhatsApp + HubSpot CRM + Defontana ERP
Availability
24/7
Automated operation
More than 10,000 monthly messages that were previously handled manually are now managed 24/7 with commercial traceability in HubSpot and operational integration with Defontana.
Challenge
The problem they had
Aguas Q3 is the largest purified-water distributor in Punta Arenas and Puerto Natales. Since 2008, it has served more than 500 customers across households, restaurants, hotels, and distributors in the Magallanes region.
All its commercial communication runs through WhatsApp: orders, inquiries, dispatch coordination, and maintenance scheduling.
More than 10,000 monthly messages were handled manually and orders were entered by hand in Defontana. The required leap was clear: CRM, customer traceability, and process automation.
System
What we installed
NLACE transformed Aguas Q3’s full commercial process. First, it implemented HubSpot as the CRM: customer database migration, sales pipeline setup, and commercial automations.
Then it built an AI WhatsApp agent on the multi-LLM nlace Agentes platform. The agent handles inquiries, takes complete orders, coordinates dispatches, and schedules maintenance, while also receiving transfer receipts and validating amounts against order totals.
The solution integrates with HubSpot to register every interaction in the commercial pipeline and with Defontana to generate automatic order notes. The entire operation remains visible to the team in HubSpot. NLACE also provides ongoing support for both CRM and agent operations.
Active scope
What is now running
HubSpot CRM implementation with customer database migration
Sales pipeline setup and commercial automations
AI WhatsApp agent on nlace Agentes (multi-LLM)
Integration of WhatsApp + HubSpot CRM + Defontana ERP
Automated order processing and transfer receipt validation
Ongoing CRM and agent-service support
Client testimonial
“Working with NLACE has been a very positive experience for us at Q3. They helped us organize internal processes we did not even realize could be automated, which meant a major step forward in the way we work. With their support, learning to use a CRM was very easy and clear. Today we can see how automation, especially AI for WhatsApp support, will help us improve customer service and optimize our time. Also, from a southern region as remote as Punta Arenas, being able to access advanced technology that truly strengthens our company marks a before and after in our growth.”
Sales and Marketing Supervisor at Aguas Q3