About

Technology, strategy, and execution for B2B companies

NLACE is a martech company. We design intelligent commercial systems for B2B companies that want to scale with automation and control.

We combine strategy, proprietary software development, and artificial intelligence to solve communication, sales, and knowledge management challenges.

About

Real people, concrete execution, and systems built close to each client.

Team

Cristian Labarca

Co-founder and General Director

More than 15 years leading digital teams across agencies, media, and technology companies. Specialized in marketing, applied AI, and digital product development. AI professor for journalists at PUCV.

Claudia Barriga

Senior Consultant

UC Agricultural Engineer with diplomas in marketing (UC) and business (Harvard Business School Online). Specialist in marketing and communications for the agri-food and technology sectors. Mujer AgroInnovadora 2024.

Marcelo Águila

Chief Technology Officer (CTO)

Full-stack developer with more than 16 years of experience. Leads the development of AI systems, intelligent agents, and the nlace AI Studio platform. Graduate diploma in AI and agile methodologies.

Javiera Loyola

Digital Designer / Motion Grapher

Multimedia designer specialized in motion graphics, branding, and AI-driven digital content. Creates audiovisual pieces, digital avatars with HeyGen, websites with Lovable, and newsletters in HubSpot.

Dalila Becerra

Head of Design / UX Lead

UDP Industrial Designer with a diploma in UX/UI. Leads design strategy, user experience, and visual systems for NLACE and its clients.

Victor Figueroa

Chief Financial Officer (CFO)

Business engineer with more than 11 years in continuous improvement and process management in mining (Komatsu, BHP). Specialist in operational efficiency, Lean methodologies, and project leadership.

Rodrigo Frías

Strategic Partner

Former deputy director of Start-Up Chile (CORFO). PhD in entrepreneurship policy from Durham University (UK). Specialist in commercial strategy, innovation ecosystems, and business scaling.